What is Analyst Relations?

A two-way dialogue between vendors and industry experts with unique insight into marketplaces and their participants for the twofold purpose of informing business strategies and influencing market behavior

Who are We?

Gelbart Kahana is Israel’s largest and most prominent investor relations and financial public relations firm, advising and handling over 100 Israeli companies on all aspects of communications with the investment community.

We help Technology Vendors leverage the Industry Analyst’s influence with End User customers and prospects to increase sales.

Nancy Shapira-Aronovic leads the AR Program. Nancy has 15+ years experience in Marketing Management, AR, PR and Training with a wide network of contacts in the VC, Hi-Tech and Analyst Community and is a member of the Institute of Industry Analyst Relations. Nancy has been certified by KCG as an Industry Analyst Relations Professional and is a member of the Institute of Industry Analyst Relations (IIAR).

Nancy’s Blog: http://www.gksmarketing.com/blog

Services Offered:

Once we learn what your company’s competitive environment is we will:

• Identify which analyst groups and which analysts you need to talk to
• Define Goals and Messages
• Plan your Analyst Strategy
• Monitor your Analyst Strategy
• Prepare the briefs/scripts for Analyst Calls/Meetings
• Train your VP Marketing/BD, Marcom, Product Managers, Sales Team to work with Analysts
• Plan and Execute Analyst Road Shows
• Measure Program’s Results
• Negotiate Analyst Contracts
• Follow up Activities

Benefits

Analyst Relations offers you a wide range of benefits:

• Improved visibility in your markets
• Information on customer trends and priorities
• Information on technology trends and opportunities
• Information on industry projects
• Advice on messaging
• Advice on competitive positioning
• Economic projections
• Market analysis
• Shortening of the Sales Cycle
• High level business development contacts for partners and customers
• Information on M&A opportunities
• Input on Company and Product Strategy

Outsourced AR gives you:

• Significant Cost Savings
• Targeted and Tactical
• Flexible
• Better ROI

We are the representatives of The Knowledge Capital Group Inc (KCG). KCG is the global leader and foremost authority in Industry Analyst Relations. www.knowledgecap.com. We also represent ARInsights, the leading Analyst database www.arinsights.com.