Upcoming Events
Gartner predicts: By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
Come and hear Ken Dulaney speak about it on July 7th at Gartner’s Tel Aviv Conference: We will hold a special session on the future of Social Media
http://www.gartner.co.il/event/Gartner_21st_Annual_Regional_Conference.aspx?ref=hp#agenda
RSVP: nancy@gksmarketing.com
Past Events
Copy of the presentation from the webinar: How to Integrate Traditional PR and Social Media-Advanced Techniques
Free Webinar: June 9th 17:00-17:45 GMT+2/10:00-10:45 ET
How to Integrate Traditional PR and Social Media (Advanced Techniques) June 9th,
For Marketing and PR Professionals:VP Marketing, Marcom Managers/Directors, Marketing Managers/Directors/PR Managers/PR Agencies/Social Media and Community Managers
This is for you if you are a PR/ Marketing/Social Media person and:
• Have joined your max of 50 Linkedin Groups and want to know what is next
• Are ready to learn how Twitter can enhance your PR efforts
• Want to learn how Facebook can be used to further enhance your brand
Social Media is a growing part of Marketing and PR activities. We will describe some advanced techniques and tools for integrating Twitter, LInkedin and Facebook with your Traditional PR Activities.
The webinar will be conducted by Nancy Shapira-Aronovic, Manager of Gelbart Kahana Global Marketing and Oren Todoros, CEO, New Media Consulting
The blah blah blah part will take about 30 minutes and then we will open the floor for questions.
Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/171074409
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Please find a copy of the Integrating Tradtional PR and Social Media-Beginners Techniques presentation. May 26th.Webinar:
December 20th, 2009
Seminar: Trade Show PR:
How to Make the Most of Your Investment
Green House (Habait Hayarok), 24 George Wise St., Ramat Aviv
8:30-12:30
Gelbart Kahana Global Marketing and Metis Communications
For: VP Marketing, Marcom Managers, Directors of Marcom and Marketing only: Limited Seating
Register by December 10th: info@prnewswire.co.il
Dec 21st 9-1:30
Workshop:PR and AR in Web 2.0: Advanced Techniques
Gelbart Kahana and Metis Communications Present:
The workshop is aimed at VP’s and executives,
who either do PR and AR or work with a PR agency and would like to be updated on new techniques in this field. The workshop also takes a closer look at the importance of Analyst Relations as part of a successful media strategy.
The workshop includes a practice session
For more info and to register:
http://www.mc-forum.co.il/home/doc.aspx?mCatID=66913
Nancy will be giving a lecture on the New Rules of Marketing and PR at Bar-Ilan’s International MBA Program on November 13th: http://www.biu.ac.il/SOC/sb/imba/9.html
Nancy will be giving the Cameo Lecture on Cost Effective Marketing Tools and Tips at: The 1st S&G Entrepreneur Networking Event in Raanana this Sunday 12 July from 7-9PM.
Agenda: 9:00 – Networking
9:30 -How to Work with Industry Analysts to Improve Sales/Marketing
10:00- Case Studies
10:45- Tips and Tools for Effective AR
11:30- Q&A
Past Events:
“I want to thank Nancy Shapira-Aronovic (Gelbart Kahana Analyst Relations) for putting together an outstanding event last night, “The Most Effective Marketing Tool for Technology Companies”. According to her, that tool is cultivating positive relationships with key industry analysts. She explained how and why that should be done. Her special guest speaker Moshe Shamir (VP Marketing at IDIT Technologies Ltd) was inspirational. He gave specific and impressive examples of success in the field, examples which showed how valuable this kind of networking is. If Nancy offers such a seminar in the future I certainly recommend that you attend.”
WHERE:
Coffee Bean & Tea Leaf (closed section for our event)
141 Ahuza Street (corner of Ben Gurion near Yad Lebanim)
Raanana
NOTE: There’s public parking lots on Ahuza and Ben Gurion and Bar Ilan nearby for your convenience
Our format will be open, with time for everyone to present a 30-second message about what the ONE thing is that they need. We’ll have lots of time for interaction & mingling.
The event is free for all those registered.
Coffee and cake will be served courtesy of U-Solve, Nitzanim & inHaSharon.
Participants who would like to share in covering the expenses are welcome to chip in 20 NIS each. Contact Gloria by Sunday morning if you would still like to participate: gloriak@013.net
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Thursday, June 11th, 9:00-12:00
Workshop: How Working with Industry Analysts Can Improve your Sales and Marketing Efforts
Place: Gelbart Kahana Offices, Azrieli Towers, Triangle Tower, 38th Floor
For: Marketing Managers, Marcom Managers, VP Marketing, VP BizDev and Strategy, Product Managers, PR Managers of Technology Companies.
Please come with your questions and case studies to share.
Limited to only 25 people. Please reserve your place at: nancy@gk-biz.com
03-6070588
Cost: 150 Shekels
Tom Balaze
AR Seminar November 18th, 2008, Gelbart Kahana Offices, Tel Aviv
Please save the Date: Tuesday, November 18th 16:00-18:30 for a discussion on “The Most Cost Effective Marketing Strategy for Technology Companies”. Offices of Gelbart Kahana, Azrieli Towers, Triangle Tower, 38th Floor. Please feel free to invite your portfolio companies Marketing and Business Development Managers. Pls RSVP to nancy@gk-biz.com
16:00 Networking and Refreshments
16:30 Presentation and Open Discussion on the Most Cost Effective Marketing Strategy for Technology companies
17:00 Webinar with AR Insight – a Tool for working with Industry Analysts
18:00 Webinar with KCG The proliferation of blogs from analysts at major firms as well as those of independent analysts has – in theory – both complicated our landscape and increased our challenges.
- How does an analyst blog exert influence on the deal?
- How do Gartner and Forrester blog “rules” work?
- How do you deal with bloggers?
AR Seminar June 18th Gartner Conference, Tel Aviv
As a result of the June Seminar I have been invited to hold a special session at the upcoming Gartner Conference June 17th and 18th http://www.gartner.co.il/EMAC19_Agenda.asp
We will discuss Best Practices for Analyst Relations and we will share the secrets of working with Analysts to get hi-level exposure for your company and valuable marketing and competitive intelligence.
This will be the first session of the Israeli Chapter of the Institute of Industry Analyst Relations (IIAR) and we will discuss the benefits of being a member.
For: VCs and Public and Private companies in all Industries,CEOs, VP/Mgrs. Marketing and Business Development, Marcom, Product Managers, CTOs, Marketing Intelligence Managers and Analysts
The Seminar is at no extra cost for attendees of the Conference– please register for the Gartner Conference for the Gartner Client price of $570 instead of $660 (Special price for Gelbart Kahana clients and recipients of this email) http://www.gartner.co.il/EMAC19_Register.asp
For more information please contact:
Nancy Shapira-Aronovic, Managing Partner, Gelbart Kahana Analyst Relations
Cell:
nancy@gk-biz.com
www.gk-biz.com
Analyst Relations Special Session: June 18th at 16:00-17:30 Track D08
16:00.Introduction to the Institute of Industry Analyst Relations and invitation to join the Israeli Chapter.
Nancy Shapira-Aronovic, Managing Partner, Gelbart Kahana Analyst Relations
16:10 Presentation of Gartner’s new AR program
16:30 Q&A with Gartner Analyst
16:30-17:30 RoundTable Discussion on Analyst Relations Best and Worst Practices-
Moderator-Nancy Shapira-Aronovic
AR Seminar April 28th, The Boursa, Tel Aviv
Over 50 people attended the Conference on How to Work with Industry Analysts from companies like: Comverse, Modu, Orbit, ECI Telecom, NICE, , RIT, TopImage, Radcom, along with startups in different areas of Biotech, Cleantech and others.
Nancy Shapira-Aronovic has been invited by the local Gartner Office to host a session on Analyst Relations at the upcoming Gartner Conference on June 18th at 16:00-17:30
Gartner Program to be updated shortly.
http://www.gartner.co.il/EMAC19.asp
For more information please contact:
Nancy Shapira-Aronovic, Managing Partner, Gelbart Kahana Analyst Relations
Cell:
nancy@gk-biz.com
www.gk-biz.com
if you would like copies of the presentation or would like to set up a meeting to discuss how we can assist in upgrading your Global Marketing and Marketing Intelligence efforts.
