Gelbart Kahana Global Marketing» media http://www.gksmarketing.com Gelbart Kahana's Global Marketing Services Sun, 27 Jun 2010 18:23:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Future of PR–Social Media http://www.gksmarketing.com/2010/03/httpmashable-com20090619teaching-social-media.html http://www.gksmarketing.com/2010/03/httpmashable-com20090619teaching-social-media.html#comments Sun, 21 Mar 2010 09:05:02 +0000 Nancy Shapira http://www.gksmarketing.com/?p=258 This post is from 2009 but reveals the future of PR which is the Social Media engine which may change and use different tools but will remain the catalyst for the new future of PR.  http://mashable.com/2009/06/19/teaching-social-media/#

Paul Bradshaw, senior lecturer of online journalism and magazines at Birmingham City University, said the most basic tools that students should know how to use are WordpressWordPress for blogging and site building, Twitter for live updates, Facebook for posting articles or videos, DeliciousDelicious for bookmarking, FlickrFlickr for photos or videos, and YouTubeYouTube for video. All of these can be used from the field with a smart phone or laptop.

The biggest problem is that once these students get out of school the game will have changed again.  Probably the best tool they can be taught is how to track the evolution of PR and Social Media and be ready to learn something new on a regular basis.

However there is no doubt about the need to have these skills today and tomorrow.

]]> http://www.gksmarketing.com/2010/03/httpmashable-com20090619teaching-social-media.html/feed 0 David Meerman Scott’s New Book on Viral Marketing http://www.gksmarketing.com/2009/02/david-meerman-scotts-new-book-on-viral-marketing.html http://www.gksmarketing.com/2009/02/david-meerman-scotts-new-book-on-viral-marketing.html#comments Sun, 22 Feb 2009 09:04:00 +0000 Nancy Shapira http://www.gksmarketing.com/2009/02/david-meerman-scotts-new-book-on-viral-marketing.html David Meerman Scott’s New Book about Viral Marketing: World Wide Rave–another step away from “Old” Marketing Tools. David gives 9 tips on how to create a Viral Marketing campaign and the last tip is:

“Above all, have fun!
Don’t be afraid to go out
there and experiment.
Video content on the Web is still very new for marketers and communicators. But the potential
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to figure out “that blogging thing,” you
can tap into the world of video and leave the competition behind.”
You can download his free ebook here. Enjoy!
]]> http://www.gksmarketing.com/2009/02/david-meerman-scotts-new-book-on-viral-marketing.html/feed 0 The New Rules of Marketing and PR http://www.gksmarketing.com/2008/02/the-new-rules-of-marketing-and-pr.html http://www.gksmarketing.com/2008/02/the-new-rules-of-marketing-and-pr.html#comments Wed, 06 Feb 2008 12:00:00 +0000 Nancy Shapira http://www.gksmarketing.com/2008/02/the-new-rules-of-marketing-and-pr.html If you read one book this year, read the New Rules of Marketing and PR by David Meerman Scott. If you don’t have time for that, you can download his complimentary e-book from his blog.
The Rules have changed for both PR and Marketing and anyone working in Marketing today should start changing their perspective on the new world. Although the old world of print is still important, a shift has begun and cannot be ignored.

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