Gelbart Kahana Global Marketing» Media Trends

The Future of PR–Social Media

Nancy Shapira — Sun, 21 Mar 2010 09:05:02 +0000

This post is from 2009 but reveals the future of PR which is the Social Media engine which may change and use different tools but will remain the catalyst for the new future of PR. http://mashable.com/2009/06/19/teaching-social-media/#

Paul Bradshaw, senior lecturer of online journalism and magazines at Birmingham City University, said the most basic tools that students should know how to use are Wordpress for blogging and site building, Twitter for live updates, Facebook for posting articles or videos, Delicious for bookmarking, Flickr for photos or videos, and YouTube for video. All of these can be used from the field with a smart phone or laptop.

The biggest problem is that once these students get out of school the game will have changed again. Probably the best tool they can be taught is how to track the evolution of PR and Social Media and be ready to learn something new on a regular basis.

However there is no doubt about the need to have these skills today and tomorrow.

Nancy Shapira — Sat, 20 Jun 2009 12:57:00 +0000

PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot’s Course on Inbound Marketing–no PR or AR professional will survive the next few years without changing the way they think about PR..

How to Convince Your CEO to enter 21st Century Marketing

Nancy Shapira — Thu, 11 Jun 2009 07:02:00 +0000

Great post by Hubspot on how to Convince your CEO to enter 21st Century Marketing. They even created a presentation where you just plug in your details.. Great tool for in-house marketers and marketing consultants. I will certainly use it… Let me know if you have any success with it..

Geeks Rule!

Nancy Shapira — Mon, 30 Mar 2009 08:03:00 +0000

I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo– who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life….. Check it out.

Key Media Trends in 2008-Thoughts from Jupiter Media

Nancy Shapira — Wed, 19 Dec 2007 12:47:00 +0000

Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).

•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization

Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.