Archive for the ‘Media Trends’ Category

The Future of PR–Social Media

Sunday, March 21st, 2010

This post is from 2009 but reveals the future of PR which is the Social Media engine which may change and use different tools but will remain the catalyst for the new future of PR.  http://mashable.com/2009/06/19/teaching-social-media/#

Paul Bradshaw, senior lecturer of online journalism and magazines at Birmingham City University, said the most basic tools that students should know how to use are WordpressWordPress for blogging and site building, Twitter for live updates, Facebook for posting articles or videos, DeliciousDelicious for bookmarking, FlickrFlickr for photos or videos, and YouTubeYouTube for video. All of these can be used from the field with a smart phone or laptop.

The biggest problem is that once these students get out of school the game will have changed again.  Probably the best tool they can be taught is how to track the evolution of PR and Social Media and be ready to learn something new on a regular basis.

However there is no doubt about the need to have these skills today and tomorrow.

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Posted in Digital PR, Media Trends, Mobile Media, Public Relations, Twitter, blogging, branding, media, online communities, social meda, social media networking | No Comments »

Saturday, June 20th, 2009

PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot’s Course on Inbound Marketing–no PR or AR professional will survive the next few years without changing the way they think about PR..

Posted in Best Practices Analyst relations, Digital PR, Media Trends, Public Relations, analyst relations, marketing 2.0, social media, social media networking | No Comments »

How to Convince Your CEO to enter 21st Century Marketing

Thursday, June 11th, 2009

Great post by Hubspot on how to Convince your CEO to enter 21st Century Marketing. They even created a presentation where you just plug in your details.. Great tool for in-house marketers and marketing consultants. I will certainly use it… Let me know if you have any success with it..

Posted in Media Trends, marketing, marketing 2.0, marketing tools, social media | No Comments »

Geeks Rule!

Monday, March 30th, 2009

I am adding a new blog to my blogroll: VisInsights with a great blog on social media by Chris Prilllo– who looks like a 20 something geek but is totally passionate about social media and how it rules our world, our brands, our life….. Check it out.

Posted in Chris Prillo, Media Trends, blogging, social media, social media networking | No Comments »

Key Media Trends in 2008-Thoughts from Jupiter Media

Wednesday, December 19th, 2007

Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).

•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization

Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.

Posted in Jupiter Media, Media Trends, Mobile Media, analysts, social meda | No Comments »


 

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