Gelbart Kahana Global Marketing» marketing 2.0

Back to School for Hubspot’s Inbound Marketing Course

Nancy Shapira — Thu, 09 Jul 2009 08:33:00 +0000

I received HubSpot’s Inbound Marketing Certificate for proficiency in blogging, social media, lead conversion and nurturing, closed loop analysis. The online class was challenging but very well organized to cover many aspects of Inbound Marketing. My favorite lecture was of course David Meerman Scott’s class. Recommend taking the class–another one next week: Sign up at : http://www.inboundmarketing.com/university or join any of the Inbound Marketing Forums.

Nancy Shapira — Sat, 20 Jun 2009 12:57:00 +0000

PR and AR professionals have to get more Social and more digital. Here is one whitepaper that gives some tips on Effective Social Networking and MicroBlogging Tips: What Every PR Professional Needs to Know. That is why I am taking HubSpot’s Course on Inbound Marketing–no PR or AR professional will survive the next few years without changing the way they think about PR..

How to Convince Your CEO to enter 21st Century Marketing

Nancy Shapira — Thu, 11 Jun 2009 07:02:00 +0000

Great post by Hubspot on how to Convince your CEO to enter 21st Century Marketing. They even created a presentation where you just plug in your details.. Great tool for in-house marketers and marketing consultants. I will certainly use it… Let me know if you have any success with it..