Gelbart Kahana Global Marketing» Jupiter Media http://www.gksmarketing.com Gelbart Kahana's Global Marketing Services Sun, 27 Jun 2010 18:23:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Are Industry Analysts Objective? http://www.gksmarketing.com/2008/02/are-industry-analysts-objective.html http://www.gksmarketing.com/2008/02/are-industry-analysts-objective.html#comments Sun, 17 Feb 2008 11:35:00 +0000 Nancy Shapira http://www.gksmarketing.com/2008/02/are-industry-analysts-objective.html Many vendors think that Industry Analysts can be bought.
According to Bill Hopkins from KCG-the Knowledge Capital Group who are an Analyst Relations Consultancy Firm, “While there is truth to the view that you can buy the opinions of many sell-side analysts (and maybe some Point Players on the buy-side), it’s absolutely not true when it comes to Deal Makers and Breakers (Forrester and Gartner).”

What do you think?

]]> http://www.gksmarketing.com/2008/02/are-industry-analysts-objective.html/feed 18 Key Media Trends in 2008-Thoughts from Jupiter Media http://www.gksmarketing.com/2007/12/key-media-trends-in-2008-thoughts-from-jupiter-media.html http://www.gksmarketing.com/2007/12/key-media-trends-in-2008-thoughts-from-jupiter-media.html#comments Wed, 19 Dec 2007 12:47:00 +0000 Nancy Shapira http://www.gksmarketing.com/2007/12/key-media-trends-in-2008-thoughts-from-jupiter-media.html Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).

•Media Fragmentation Continues
•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of Globalization

Jupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.

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