Gelbart Kahana Global Marketing» David Meerman Scott

Back to School for Hubspot’s Inbound Marketing Course

Nancy Shapira — Thu, 09 Jul 2009 08:33:00 +0000

I received HubSpot’s Inbound Marketing Certificate for proficiency in blogging, social media, lead conversion and nurturing, closed loop analysis. The online class was challenging but very well organized to cover many aspects of Inbound Marketing. My favorite lecture was of course David Meerman Scott’s class. Recommend taking the class–another one next week: Sign up at : http://www.inboundmarketing.com/university or join any of the Inbound Marketing Forums.

My First Virtual Conference

Nancy Shapira — Tue, 17 Mar 2009 17:59:00 +0000

I just registered for my first virtual conference–but I have a feeling that it wont be my last.
Digital Marketing World which is sponsored by Marketing Profs will be held on April 1st in the comfort of your own home or office. The only downside that I can think of is that the sponsors will have my email to nudge me with.

As you know, I am a big fan of David Meerman Scott and will defintely attend his session:

2:00pm–2:45pm EST
The New Rules of Viral Marketing
David Meerman Scott, author and marketing strategist

Following the worldwide best selling book, The New Rules of Marketing and PR, David Meerman Scott’s new book, World Wide Rave, focuses on the power of viral marketing online. Attend this presentation—just a few weeks after the launch of the new book—and be among the first to learn from David about how to create triggers that get millions of people to spread your ideas and tell your stories. Whether you market to businesses or consumers, a World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there. Learn how to take your marketing to the next level by following the six rules of “The Rave”:

1. Nobody cares about your products (except you)
2. No coercion required
3. Lose control
4. Put down roots
5. Create triggers that encourage people to share
6. Point the world to your (virtual) doorstep

C u there!

David Meerman Scott’s New Book on Viral Marketing

Nancy Shapira — Sun, 22 Feb 2009 09:04:00 +0000

David Meerman Scott’s New Book about Viral Marketing: World Wide Rave–another step away from “Old” Marketing Tools. David gives 9 tips on how to create a Viral Marketing campaign and the last tip is:

“Above all, have fun!
Don’t be afraid to go out
there and experiment.
Video content on the Web is still very new for marketers and communicators. But the potential
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to figure out “that blogging thing,” you
can tap into the world of video and leave the competition behind.”

You can download his free ebook here. Enjoy!