Gelbart Kahana Global Marketing» business plan http://www.gksmarketing.com Gelbart Kahana's Global Marketing Services Sun, 27 Jun 2010 18:23:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 To Be or Not to Be a Business Plan http://www.gksmarketing.com/2007/11/to-be-or-not-to-be-a-business-plan.html http://www.gksmarketing.com/2007/11/to-be-or-not-to-be-a-business-plan.html#comments Thu, 15 Nov 2007 13:44:00 +0000 Nancy Shapira http://www.gksmarketing.com/2007/11/to-be-or-not-to-be-a-business-plan.html I am currently mentoring some MBA students for a Business Plan Competition. I gave them my perspective on preparing a business plan including differentiating between theory and practice since there seems to be a wide gap in real life. Many of the companies I have worked with only worry about creating a business plan when they need one to raise capital with a VC. In theory it should be a decision making tool and one that is dynamic and updated regularly. In practice, that rarely happens.

Wikipedia has a great article on Business Plans and Dilbert–of the comic book fame-who actually has an MBA from Berkley, is used in another very good article, with a shot of humor:
Five Criteria for a Successful Business Plan in Biotech. The Five Criteria are: Management, Management, Management, Management and LUCK.

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