Gelbart Kahana Global Marketing» Aberdeen http://www.gksmarketing.com Gelbart Kahana's Global Marketing Services Sun, 27 Jun 2010 18:23:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Are Industry Analysts Objective? http://www.gksmarketing.com/2008/02/are-industry-analysts-objective.html http://www.gksmarketing.com/2008/02/are-industry-analysts-objective.html#comments Sun, 17 Feb 2008 11:35:00 +0000 Nancy Shapira http://www.gksmarketing.com/2008/02/are-industry-analysts-objective.html Many vendors think that Industry Analysts can be bought.
According to Bill Hopkins from KCG-the Knowledge Capital Group who are an Analyst Relations Consultancy Firm, “While there is truth to the view that you can buy the opinions of many sell-side analysts (and maybe some Point Players on the buy-side), it’s absolutely not true when it comes to Deal Makers and Breakers (Forrester and Gartner).”

What do you think?

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