Social Media and Social networking fascinates me and although it is obvious to me that it is and will continue to be an integral part of our lives–I still find marketing and PR people who are in denial about this.
My forecast is that the use of email and blogs will significantly decline in the next 5 years. What will take their place? Facebook-like networks and Twitter- like microblogs. The main reason for this is simple–people’s attention spans are getting shorter and shorter as a result of information overload.
As Sheryl Sandberg, COO of Facebook, says, if you want to know what you will be doing in the future, you look at what teenagers are doing today and she misstates a figure that only 11% of teenagers email daily..
Check out her speech here.
The real statistic is: only 11% of teens used email to communicate with friends daily — not email in general.
This guy doesnt think that email is going anywhere: http://www.businessinsider.com/sorry-sheryl-sandberg-email-isnt-going-anywhere-2010-6#ixzz0rcJJEq7q
But I happen to think that Sheryl is right and I base that statistic on my own son who is 23 and a college student. If I want to reach him, I send him a message on Facebook which he checks numerous times during the day–he checks his email about once a week….
What do you think the future holds for us?
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