This post is from 2009 but reveals the future of PR which is the Social Media engine which may change and use different tools but will remain the catalyst for the new future of PR. http://mashable.com/2009/06/19/teaching-social-media/#
Paul Bradshaw, senior lecturer of online journalism and magazines at Birmingham City University, said the most basic tools that students should know how to use are Wordpress for blogging and site building, Twitter for live updates, Facebook for posting articles or videos, Delicious for bookmarking, Flickr for photos or videos, and YouTube for video. All of these can be used from the field with a smart phone or laptop.
The biggest problem is that once these students get out of school the game will have changed again. Probably the best tool they can be taught is how to track the evolution of PR and Social Media and be ready to learn something new on a regular basis.
However there is no doubt about the need to have these skills today and tomorrow.
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