If you are a B2B marketer and you still dont get why you should be using Social Media–here are some statistics: emarketer forecasts that B2B will be increasing their spend on Social Media by 60%!! in 2010 and that the main uses of Social media are to create Thought Leadership and Generate Sales Leads. Check out 7 predictions for 2010: http://www.emarketer.com/Article.aspx?R=1007416
Archive for December, 2009
My take on Forrester’s Purchase of Strategic Oxygen
Saturday, December 5th, 2009Although this didnt make the splash that Gartner’s of AMR acquisition did- it signals a move towards more go-to-market tools for clients. I believe that this is a move that makes sense to a lot of marketing people who need real tools to quantify their decisions. Unfortunately it will not be a part of Forrester’s membership so it comes at extra cost.. Some answers to your questions on the acquisition by Forrester: http://www.forrester.com/sofaq
