How to influence the Influencers: A great resource for how to influence the influencers: analysts, bloggers, journalists.:

An analysis of another argument about the integrity of analysts: http://technobabble2dot0.wordpress.com/

But the most important point for me is: “We have to accept that the firm with the best technology does not always win (see Betamax vs. VHS) – for a company to be successful, they will need to have a great product that is complemented by a sound go-to-market strategy. Luckily for us this is where AR can help.”  and I would add Marketing also..