I have heard twice in the last week from clients and potential clients that they believe that analysts will only write about you, put you in the Magic Quadrant, Wave, etc. if you are a member. Although I have many examples of clients that were not members of analyst groups and still got great coverage–this opinion still exists out there…What is your opnion on this? Has the economic situation pushed the analysts towards a more agressive selling position?
Tags: analyst groups, analyst relations, Forrester, Forrester Wave, Gartner, Magic Quadrant, pay for play
I think your question resonates some of my own thoughts on this.I have had this sense that some analysts do give that extra push to some products and vendors – and i have noticed this over a few years from differnt research outfits – not just from paid reports but during calls and discussions as well. This creates very biased forces in the markets and i think causes a lot of artificial and hollow hypes and trends which are so totally misguiding, wasteful and unnessary.