I believe that Analyst Relations, done well, is one of the most powerful marketing tools around. A few tips on creating, and sustaining a good AR program:

• Be consistent. If you begin a relationship with an analyst, sustain it. If you drop the relationship without explanation, you may cause your company’s brand harm
• Choose the right analyst. Spend time on finding the right analyst for your company. Someone who will get excited about what you do — and pass that excitement on to potential customers, partners, investors…
• Create a personal connection with the analyst and be sincere about it. Be interested in who they are and what they do.
• Ask questions..Do not spend all of your time talking at the analyst. Listen to them–they talk to your customer all day long..Learn from them

This is my first post ever. Will be back with more tips soon.